{"id":259,"date":"2018-09-12T07:00:29","date_gmt":"2018-09-12T07:00:29","guid":{"rendered":"https:\/\/chappellstudios.goodgallery.com\/blog\/?p=259"},"modified":"2019-07-14T23:28:49","modified_gmt":"2019-07-14T23:28:49","slug":"how-to-maintain-branding-with-your-professional-headshot","status":"publish","type":"post","link":"https:\/\/www.chappellstudiosphotography.com\/blog\/2018\/09\/12\/how-to-maintain-branding-with-your-professional-headshot\/","title":{"rendered":"How to Maintain Branding with Your Professional Headshot"},"content":{"rendered":"\n

Professional photos can make or break a first impression and the overall look of a brand. New brands have a lot of freedom when it comes to what the images can look like and what personality they can embrace. Existing brands must stay within the bounds of their current aesthetic in order to maintain the look and feel that has already been established.<\/p>\n\n\n\n

Five ways to maintain branding with your professional headshot:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

#1 \u2013 Update all headshots at the same time.<\/strong><\/p>\n\n\n\n

If your organization is more than a one-man-band, professional headshots should be updated company-wide to ensure that they not only represent your current set of employees and the aesthetic that you are trying to convey, but to keep them all similar.<\/p>\n\n\n\n

Keep in mind that lighting and background changes everything \u2013 so updating all of the photos at once with the same photographer, using the exact same settings, will help maintain consistency throughout the collection of images.<\/p>\n\n\n\n

#2 \u2013 Styling matters!<\/strong><\/p>\n\n\n\n

Before your professional headshot session, you should take the time to consider what you\u2019d like to wear and how you\u2019d like your hair and makeup styled. Whatever you choose, be sure that it conveys the same overall message for your brand.<\/p>\n\n\n\n

For example, if you are vibrant and quirky then bright bold colors and less traditional poses will fit. On the other hand, if you are a financial advisor who needs to convey the utmost professionalism, then professional attire with a classic backdrop will likely be a better fit.<\/p>\n\n\n\n

If you aren\u2019t sure what to choose, go ahead and ask! I\u2019d be happy to discuss options.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

#3 \u2013 Location. Location. Location.<\/strong><\/p>\n\n\n\n

On top of clothing, hair, and makeup, another way to convey your brand\u2019s message and ensure consistency throughout your images is by choosing the proper location.<\/p>\n\n\n\n

Do you want photos to take place in-studio where all of the elements are controlled or do you prefer on-location photos that will take place at your office or outdoors?<\/p>\n\n\n\n

While either option can make for incredible headshots you\u2019ll want to choose the one that best fits your needs. You\u2019ll want to consider how many people are being photographed, what the weather is like outdoors, available timeframes (the sun is a huge deal here!), accessibility, etc.<\/p>\n\n\n\n

Need help figuring out the best location for your shoot? I can help!<\/p>\n\n\n\n

#4 \u2013 Use the photos everywhere.<\/strong><\/p>\n\n\n\n

When you have a new collection of professional business headshots, use them!  Put the images to work on your website, throughout your social media profiles, on your print materials, anywhere that they are appropriate.<\/p>\n\n\n\n

Think about it this way; if one of your networking\/marketing materials has a photo, it should be updated every time you have a new collection of images.<\/p>\n\n\n\n

#5 \u2013 Be sure that the photos represent the current you.<\/strong><\/p>\n\n\n\n

Many of us have favorite photos from the past and would love to use those for marketing purposes. The problem here is that while you may not feel like 10 years have passed, using old photos can lead to some confusion on the client end. They may not understand why the \u2018you\u2019 that they see in photos doesn\u2019t match the \u2018you\u2019 they meet in person.<\/p>\n\n\n\n

Updating your photos on a regular basis will not only represent the real \u2018you\u2019 but they\u2019ll also let your audience know that you embrace the person you are today and the journey that has led you to this place.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ready to schedule your branding session? I can\u2019t wait to work with you!\u00a0<\/strong><\/p>\n\n\n\n

Here\u2019s how you can reach me:<\/p>\n\n\n\n

Diane
Chappell Studios Photography
<\/strong>info@chappellstudiosportraits.com<\/a>
New York Photographer
<\/strong>(518) 487-9399
Schodack Landing, NY 12156<\/p>\n","protected":false},"excerpt":{"rendered":"

Professional photos can make or break a first impression and the overall look of a brand. New brands have a lot of freedom when it comes to what the images can look like and what personality they can embrace. Existing brands must stay within the bounds of their current aesthetic in order to maintain the … Continue reading “How to Maintain Branding with Your Professional Headshot”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[13,17],"class_list":["post-259","post","type-post","status-publish","format-standard","hentry","category-professional-headshots","tag-portraits","tag-professional-headshots"],"yoast_head":"\nHow to Maintain Branding with Your Professional Headshot - Chappell Studios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chappellstudiosphotography.com\/blog\/2018\/09\/12\/how-to-maintain-branding-with-your-professional-headshot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Maintain Branding with Your Professional Headshot - Chappell Studios\" \/>\n<meta property=\"og:description\" content=\"Professional photos can make or break a first impression and the overall look of a brand. New brands have a lot of freedom when it comes to what the images can look like and what personality they can embrace. 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